冷链行业在双11不做促销的原因有多种:
1 冷链产品通常涉及到保质期和储存条件的问题,因此,对于冷链行业来说,促销活动可能会带来额外的物流和储存压力。
2 冷链产品的消费者群体相对固定,而双11主要是面向大众消费者的促销活动,因此冷链行业可能不太适合参与这样的促销活动。
3 冷链行业的产品价格相对较高,降价空间有限,因此即使进行促销活动,可能对销量的提升效果并不明显。
综上所述,冷链行业在双11不做促销是出于自身特点和市场考虑的。
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